Be Present; Be Great

After my grandmother’s funeral in early August, the message from Pastor Corey Bjertness stuck with
me: “Achieving meaningful greatness comes from having good character and consistently being
present.” In our family life, meaningful greatness is not achieved by working long hours so your kids can
have the fanciest toys or electronics. In our work life, it’s not achieved through a grand marketing plan
or a single transaction.

Meaningful greatness is achieved by consistently being present.

When it comes to family, there are things we don’t want to miss: T-ball games, summer vacations, piano
recitals, and more. There are also those small moments you don’t realize you miss.

Brian Halverson - PresidentBe Present; Be Great
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Prepare and Enjoy

Before the start of every Concordia football game, Coach Terry Horan quotes Joshua 1:9: “Be strong and courageous. Do not be terrified; do not be discouraged, for the Lord your God will be with you wherever you go.”

As we move through life, there are defining moments that we can prepare for and some we cannot. Moments that make us happy, sad, mad, proud, and a myriad of other emotions. Something as memorable as a summer weekend when we play the best golf game of our life with a great group of friends, or the exhaustion and uncertainty from a long health battle. These experiences shape our outlook on life, the stories we tell our kids, and how we plan for tomorrow.

In our line of work, we understand what people are going through because we experience the same things. Whether something is expected or unexpected, prepare for it and embrace those you trust to help you get through it.

What Coach Horan was impressing on the Cobbers before taking the field is that we have prepared for today. Not just in the days and weeks leading up to the game, but the months and years as well, whether we knew it or not. Every experience has shaped us, no matter how large or small. Get out there and enjoy the moment. We have a game plan, but also be prepared for the unexpected to arise for us to overcome. Be confident and strong and remember that someone will always have your back to help you through the hard times and enjoy the good times.

Brian Halverson - PresidentPrepare and Enjoy
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Trusts Built Trust

Next year – 2020 – will mark 30 years that Heartland Trust Company has served our community.

As you might know, we started our business by managing trusts, serving as trustee for the benefit of our clients and their beneficiaries. And over the decades, these trusts led to your trust – and our growth.

Today, we still do trusts, but our largest group of account types includes IRAs and investment accounts. We also set up and manage 401(k) plans for businesses.

Brian Halverson - PresidentTrusts Built Trust
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Patience Is a Virtue

Everyone has heard the saying “good things come to those who wait” or maybe you’ve heard of the marshmallow test given to children. Likewise, delayed gratification is a major part of investing. Chasing an asset class that just had a winning period or selling one that experienced a losing streak can wreak havoc on a portfolio.

The current volatility in the stock markets reminds me the value of having a game plan and sticking to it. No asset will go up forever; almost everything is cyclical. If you are patient and stick it out, however, odds are the outcome will be positive. If you go back 10 years ago, the unpredictable asset class was housing and, eventually, the entire stock market. About 20 years ago it was the technology sector. At those points in time, if you got out at the bottom and didn’t get back in in a timely fashion, you may still be feeling the effects.

Brian Halverson - PresidentPatience Is a Virtue
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A Simplified Mission

Our mission statement is clear and simple: “to provide a lifelong commitment to the well-being of those we serve.” Living out the spirit of that mission is more complex.

As a trust company, we offer guidance whether you are saving for retirement, living in retirement, or needing to follow a document after a triggering event occurs. That said, we know that each person has his or her own definition of well-being. We carefully listen to make sure we understand your definition.

Brian Halverson - PresidentA Simplified Mission
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Keeping Things Personal

In a world that is becoming faster all the time, there is a tendency to lose a sense of connection or personal interaction.

For example, the personal banking industry makes it easy for us to forgo a visit to the bank to make a deposit or withdrawal, pay a bill, or sign a document. We hear in professional sports, “it was a business decision, nothing personal.”

Brian Halverson - PresidentKeeping Things Personal
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Building Trust in Our Business

People often say the one constant in our lives is change. This has certainly been true in the financial industry. It’s hard to keep track of who’s who and who’s where. What is the bank or insurance company’s new name? Which broker is with which firm, and in which office are they located?

This leads to the big question: How can their clients receive the personal attention they deserve?

Just a reminder: As our organization continues to grow, we are still the original Heartland Trust Company. We are still independent, still locally owned, and still headquartered in Fargo. We set our own policies, make our own decisions, and answer our own phones. All of our employees live in, participate in, and support our local communities.

Brian Halverson - PresidentBuilding Trust in Our Business
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